Another Christmas, another John Lewis ad

I may have retired – my second Christmas period away from teaching – but the time still goes so fast! Every year, I am curious as to what John Lewis & Partners did with their famous annual Christmas ad. It was always fun to share and discuss these productions with the students. Merry Christmas!


Christmas 2019 Ad | John Lewis & Partners and Waitrose & Partners | Excitable Edgar


The Making Of Excitable Edgar (Extended Version) | John Lewis & Partners and Waitrose & Partners

Merry Christmas!

Have you been wondering why no updates?

Currently I am on Long Service Leave, preparing for retirement. I guess there will be irregular blog updates as they occur to me. Meanwhile, Merry Christmas!


John Lewis Christmas advert 2018 featuring Elton John | The boy and the piano


The making of The boy and the piano | John Lewis & Partners Christmas ad 2018

Sainsbury’s Christmas ads

UK department store Sainsbury’s features Judith Kerr’s famous book character, Mog the cat, in an advertisement for the Christmas season. These ads are also excellent examples of persuasive visual texts.


Sainsbury’s official Christmas advert 2015 – Mog’s Christmas calamity


Sainsbury’s official Christmas 2014 ad – 1914

And the current ad is:


Sainsbury’s official Christmas advert 2016 – The greatest gift

Buster the boxer – persuasive digital stories

Each year, UK department store, John Lewis, hires a team to create a special ad for the Christmas season. These ads are excellent examples of persuasive visual texts.


John Lewis Christmas advert 2016 – #BustertheBoxer

Previous annual links to John Lewis ads are HERE.

More about national parks and feral animals

Stage 2 students are continuing their explorations into Australia’s national parks.


Australian National Parks


Springbrook National Park and Lamington National Park, Rainforest Australia in HD

We have also been investigating the onging threat from feral animals in Australia, another threat to our national parks, farms and rural communities:


Australian Feral Camel Management Project 2013


Feral pig control

Another controversial issue is the suggestion that Australia’s marine parks, and “no take” fishing laws, be extended. Some excellent examples of persuasion here, from both sides of the debate.


60 Minutes – Marine parks in Australia

Monty the penguin

Each year, UK department store, John Lewis, hires a team to create a special ad for the Christmas season. These ads are excellent examples of persuasive visual texts.


John Lewis Christmas advert 2014 – #MontyThePenguin


Flock Associates – John Lewis: The Making of Monty the Penguin 2014


John Lewis Christmas advert 2013 – The bear & the hare


Lily Allen | [The Making of] Somewhere Only We Know (John Lewis Christmas Advert)


John Lewis Christmas advert 2012 – The journey


John Lewis Christmas advert 2011 – The long wait

Same ad, with a different music track:

The New John Lewis 2011 Christmas TV Advert – The long wait [Alternate]


John Lewis Christmas advert 2010 – This feeling inside


John Lewis Christmas advert 2009 – Sweet child of mine


John Lewis Christmas advert 2008 – From me to you [Extended studio version]


John Lewis Christmas advert 2007 – Shadow

Federation in Australia: Stage 3’s political cartoons

Stop the presses!

Traditionally, a newspaper’s political cartoons are created close to deadline.

Congratulations to our Stage 3 students, who rose to a unique occasion. Following our intensive investigation into Democracy and Federation in Australia (HSIE unit), I challenged them to break into pairs and, armed with just a black felt pen, a piece of paper and heads full of concepts and ideas, to create a political cartoon in just 20 minutes. No pencils or erasers permitted.

Federation political cartoon

Our complete Flickr slideshow is HERE.

Teachers’ notes for One red shoe

The Teachers’ notes I wrote for Wilkins Farago Publishing are now online. I hope lots of school libraries buy their own copy of the picture book, One red shoe, and get good use out of it!

The notes can be downloaded as a PDF here.

When I was testing the book out with our Stage 3 students, even the Stage 2 students were intrigued, although they only really discussed the red symbolism throughout, not the stronger themes about war/unrest in the Gaza Strip, but they came up with this digital slideshow:

Restoring endangered animals

In 2011, our Stage 3 classes created digital slideshows as persuasive texts in a Guided Inquiry unit, Endangered animals: beyond the rainforest, which focused upon rainforests in HSIE (human society & its environment’s Global Environments: Rainforests) and endangered animals in science & technology (Ecosystems).

A data crash of the Photo Peach servers, in December 2012, meant that the visual elements of the final products were lost. I am slowly restoring the students’ work from the archived storyboards, and the salvaged captions and comments on the old slideshows. I have restored the slideshows on my own (paid) PhotoPeach site, rather than the free s3penrithps page we originally created, because I can download archived versions as part of my subscription, and safeguard against losing them again.


by Tamara, Nandita & Riley (2011)


by Tahlia, Christina, Corey, Angela & Christian (2011)


by Tom, Matt J. & John (2011)


by Naomi, Bernise & Quinn (2011)


by Tristan & Luke (2011)


by Trent, Michelle & Latisha (2011)


by Jeremy, Lisa, Kayla, Emily & Phoebe (2011)


by Monique, Courtney, Patrick & Milo (2011)


by Jade, Lauren & Kiesha (2011)

Some of the original storyboards are linked at the Endangered animals: beyond the rainforest blog, plus programming, supporting documentation and a research article.