Merry Christmas!

Have you been wondering why no updates?

Currently I am on Long Service Leave, preparing for retirement. I guess there will be irregular blog updates as they occur to me. Meanwhile, Merry Christmas!


John Lewis & Partners Christmas Ad 2018 | The boy and the piano


The making of The boy and the piano | John Lewis & Partners Christmas ad 2018

Buster the boxer – persuasive digital stories

Each year, UK department store, John Lewis, hires a team to create a special ad for the Christmas season. These ads are excellent examples of persuasive visual texts.


John Lewis Christmas advert 2016 – #BustertheBoxer

Previous annual links to John Lewis ads are HERE.