I may have retired – my second Christmas period away from teaching – but the time still goes so fast! Every year, I am curious as to what John Lewis & Partners did with their famous annual Christmas ad. It was always fun to share and discuss these productions with the students. Merry Christmas!
Christmas 2019 Ad | John Lewis & Partners and Waitrose & Partners | Excitable Edgar
The Making Of Excitable Edgar (Extended Version) | John Lewis & Partners and Waitrose & Partners
Stage 2 students are studying the topic “Who will buy?” The TaLe learning object, Fish market: explore trading is gain proving popular with the students, who are playing it on IWBs and at home. It is code X01DI on the Tale4Students site. They enjoy attempting to secure a rare fizzer tropical fish.
Buy and sell fish in trading markets in a range of Australian and New Zealand cities. Compare market prices, supply and demand. Explore a range of traders to find the best deals and open up new markets. Find a rare fish. Maximise your profit and reputation as a smart trader. This learning object is the first in a series of two objects that progressively increase in difficulty.
This Youtube video clip about a toy hovercraft uses persuasive language techniques to encourage children to want the product:
Buy me that: Helping kids understand toy ads
After seeing this advertisement in US comics over many, many years, Magic Art Reproducer finally turned up in a local Magnamail mail order catalogue. Mr McLean’s mother agreed to order him one for his birthday (he was about 14), and the result was very underwhelming, especially the tiny box it arrived in! While it appears to be a large, commercial overhead projector (only just starting to become popular in schools in the 70s), it was extremely tiny and required no power source to operate.
The ad misleadingly shows the artists using the device from a distance, but the barely-visible superimposed image you are supposed to trace can only be seen on the paper if you press your eye to the viewer. (Then you can’t really control your pencil very well.) Mr McLean’s device had a hairline crack in the base, where the upright pole was supposed to connect, so there was enough wobble to be annoying. When copying a 2D artwork, the source material had to be pinned upside down on a wall. It was hopeless trying to get enough light to fall on a 3D object. The trickiest thing was directing light across the source material to illuminate the image clearly – he spent a long time trying to direct a goosenecked desk lamp at the right angle (that he had to return to to his Dad’s desk as soon as possible).
Mr McLean used the device once, then hid it in a drawer.