I may have retired – my second Christmas period away from teaching – but the time still goes so fast! Every year, I am curious as to what John Lewis & Partners did with their famous annual Christmas ad. It was always fun to share and discuss these productions with the students. Merry Christmas!
Christmas 2019 Ad | John Lewis & Partners and Waitrose & Partners | Excitable Edgar
The Making Of Excitable Edgar (Extended Version) | John Lewis & Partners and Waitrose & Partners
UK department store Sainsbury’s features Judith Kerr’s famous book character, Mog the cat, in an advertisement for the Christmas season. These ads are also excellent examples of persuasive visual texts.
Sainsbury’s official Christmas advert 2015 – Mog’s Christmas calamity
Sainsbury’s official Christmas 2014 ad – 1914
And the current ad is:
Sainsbury’s official Christmas advert 2016 – The greatest gift
When I was testing the book out with our Stage 3 students, even the Stage 2 students were intrigued, although they only really discussed the red symbolism throughout, not the stronger themes about war/unrest in the Gaza Strip, but they came up with this digital slideshow: