Sainsbury’s Christmas ads

UK department store Sainsbury’s features Judith Kerr’s famous book character, Mog the cat, in an advertisement for the Christmas season. These ads are also excellent examples of persuasive visual texts.


Sainsbury’s official Christmas advert 2015 – Mog’s Christmas calamity


Sainsbury’s official Christmas 2014 ad – 1914

And the current ad is:


Sainsbury’s official Christmas advert 2016 – The greatest gift