Each year, UK department store, John Lewis, hires a team to create a special ad for the Christmas season. These ads are excellent examples of persuasive visual texts.
John Lewis Christmas advert 2014 – #MontyThePenguin
Flock Associates – John Lewis: The Making of Monty the Penguin 2014
John Lewis Christmas advert 2013 – The bear & the hare
Lily Allen | [The Making of] Somewhere Only We Know (John Lewis Christmas Advert)
John Lewis Christmas advert 2012 – The journey
John Lewis Christmas advert 2011 – The long wait
Same ad, with a different music track:
The New John Lewis 2011 Christmas TV Advert – The long wait [Alternate]
John Lewis Christmas advert 2010 – This feeling inside
John Lewis Christmas advert 2009 – Sweet child of mine
John Lewis Christmas advert 2008 – From me to you [Extended studio version]
John Lewis Christmas advert 2007 – Shadow