Monty the penguin

Each year, UK department store, John Lewis, hires a team to create a special ad for the Christmas season. These ads are excellent examples of persuasive visual texts.


John Lewis Christmas advert 2014 – #MontyThePenguin


Flock Associates – John Lewis: The Making of Monty the Penguin 2014


John Lewis Christmas advert 2013 – The bear & the hare


John Lewis Christmas advert 2012 – The journey


John Lewis Christmas advert 2011 – The long wait

Same ad, with a different music track:

John Lewis Christmas advert 2011 [Alternate]


John Lewis Christmas advert 2010 – This feeling inside


John Lewis Christmas advert 2009 – Sweet child of mine


John Lewis Christmas advert 2008 – From me to you [Extended studio version]


John Lewis Christmas advert 2007 – Shadow

UPDATES:


John Lewis Christmas advert 2016 – #BustertheBoxer


John Lewis Christmas advert 2015 – #ManOnTheMoon

Hicketty Picketty: preparing for Chicks R Us

This week, students in Early Stage 1 and Stage 1 will be learning the nursery rhyme Hicketty Picketty. We will also be reading Out of the egg, by Tina Matthews, which is a variation of The little red hen fairy tale.

The inclement weather last Friday gave Class 1HB another chance to brainstorm a digital story. This time they ended up with an Easter theme, which will prove useful with other classes as the term progresses:


An Easter tale

The subsequent week consolidates the learning with this digital quiz on PhotoPeach, which draws upon images and information gathered in 2011 after a unit of work based upon the annual Chicks R Us experience:


What’s in the egg?

Another picture book favourite is Clifford’s happy Easter by Norman Bridwell, which features a North American (spring season!) Easter egg hunt and the dyeing of boiled eggs.

And our PhotoPeach digital story about Clifford the Big Red Dog’s last visit to our school library:


Clifford & Phoebe at Penrith PS

Champions read!

Flash learns to hop

A group of Stage 1 (Year 2) students have been working on creating a digital story about the Book Week slogan, “Champions read”. We have spent 30 mins per day (for 2 weeks) watching stimulus material, such as The hare and the tortoise (2009) fable. Also brainstorming, character building, storyboarding, taking digital photos, caption writing, editing, and selecting music. They have discussed their effort on the book rap, Join a reading adventure.

Easter Carnival hopping race

See this exciting digital story on Photo Peach!


Champions read!

Photo Peach message

More displays for Book Week

Penrith champions read
Penrith champions read – in 2012!

That's not a daffodil
Lots of the students didn’t know what daffodils looked like. Luckily, Daffodil Day is coming up!

4W That's not a daffodil
4W’s poster for the book.

Daffodil

More Book Week displays from the classes have been arriving in the school library:

45E Champions read
4/5E decided to create a display using the 2012 theme for Book Week

KB Squish Rabbit
KB presents “Squish Rabbit”

A close-up of one of the Squish portraits:
Squish

It’s Rabbit Season:
Rabbits read

KI No bears
There are no bears in KI…

… or so we thought:
KI No bears... or so we thought

Watch a slideshow of all of these displays (and more as they are added) HERE!