Each year, UK department store, John Lewis, hires a team to create a special ad for the Christmas season. These ads are excellent examples of persuasive visual texts.

John Lewis Christmas advert 2014 – #MontyThePenguin

Flock Associates – John Lewis: The Making of Monty the Penguin 2014

John Lewis Christmas advert 2013 – The bear & the hare

Lily Allen | [The Making of] Somewhere Only We Know (John Lewis Christmas Advert)

John Lewis Christmas advert 2012 – The journey

John Lewis Christmas advert 2011 – The long wait

Same ad, with a different music track:

The New John Lewis 2011 Christmas TV Advert – The long wait [Alternate]

John Lewis Christmas advert 2010 – This feeling inside

John Lewis Christmas advert 2009 – Sweet child of mine

John Lewis Christmas advert 2008 – From me to you [Extended studio version]

John Lewis Christmas advert 2007 – Shadow