Another Christmas, another John Lewis ad

I may have retired – my second Christmas period away from teaching – but the time still goes so fast! Every year, I am curious as to what John Lewis & Partners did with their famous annual Christmas ad. It was always fun to share and discuss these productions with the students. Merry Christmas!


Christmas 2019 Ad | John Lewis & Partners and Waitrose & Partners | Excitable Edgar


The Making Of Excitable Edgar (Extended Version) | John Lewis & Partners and Waitrose & Partners

Merry Christmas!

Have you been wondering why no updates?

Currently I am on Long Service Leave, preparing for retirement. I guess there will be irregular blog updates as they occur to me. Meanwhile, Merry Christmas!


John Lewis Christmas advert 2018 featuring Elton John | The boy and the piano


The making of The boy and the piano | John Lewis & Partners Christmas ad 2018

Buster the boxer – persuasive digital stories

Each year, UK department store, John Lewis, hires a team to create a special ad for the Christmas season. These ads are excellent examples of persuasive visual texts.


John Lewis Christmas advert 2016 – #BustertheBoxer

Previous annual links to John Lewis ads are HERE.

Monty the penguin

Each year, UK department store, John Lewis, hires a team to create a special ad for the Christmas season. These ads are excellent examples of persuasive visual texts.


John Lewis Christmas advert 2014 – #MontyThePenguin


Flock Associates – John Lewis: The Making of Monty the Penguin 2014


John Lewis Christmas advert 2013 – The bear & the hare


Lily Allen | [The Making of] Somewhere Only We Know (John Lewis Christmas Advert)


John Lewis Christmas advert 2012 – The journey


John Lewis Christmas advert 2011 – The long wait

Same ad, with a different music track:

The New John Lewis 2011 Christmas TV Advert – The long wait [Alternate]


John Lewis Christmas advert 2010 – This feeling inside


John Lewis Christmas advert 2009 – Sweet child of mine


John Lewis Christmas advert 2008 – From me to you [Extended studio version]


John Lewis Christmas advert 2007 – Shadow