Another Christmas, another John Lewis ad

I may have retired – my second Christmas period away from teaching – but the time still goes so fast! Every year, I am curious as to what John Lewis & Partners did with their famous annual Christmas ad. It was always fun to share and discuss these productions with the students. Merry Christmas!


Christmas 2019 Ad | John Lewis & Partners and Waitrose & Partners | Excitable Edgar


The Making Of Excitable Edgar (Extended Version) | John Lewis & Partners and Waitrose & Partners

Merry Christmas!

Have you been wondering why no updates?

Currently I am on Long Service Leave, preparing for retirement. I guess there will be irregular blog updates as they occur to me. Meanwhile, Merry Christmas!


John Lewis Christmas advert 2018 featuring Elton John | The boy and the piano


The making of The boy and the piano | John Lewis & Partners Christmas ad 2018

Sainsbury’s Christmas ads

UK department store Sainsbury’s features Judith Kerr’s famous book character, Mog the cat, in an advertisement for the Christmas season. These ads are also excellent examples of persuasive visual texts.


Sainsbury’s official Christmas advert 2015 – Mog’s Christmas calamity


Sainsbury’s official Christmas 2014 ad – 1914

And the current ad is:


Sainsbury’s official Christmas advert 2016 – The greatest gift

Buster the boxer – persuasive digital stories

Each year, UK department store, John Lewis, hires a team to create a special ad for the Christmas season. These ads are excellent examples of persuasive visual texts.


John Lewis Christmas advert 2016 – #BustertheBoxer

Previous annual links to John Lewis ads are HERE.

Monty the penguin

Each year, UK department store, John Lewis, hires a team to create a special ad for the Christmas season. These ads are excellent examples of persuasive visual texts.


John Lewis Christmas advert 2014 – #MontyThePenguin


Flock Associates – John Lewis: The Making of Monty the Penguin 2014


John Lewis Christmas advert 2013 – The bear & the hare


Lily Allen | [The Making of] Somewhere Only We Know (John Lewis Christmas Advert)


John Lewis Christmas advert 2012 – The journey


John Lewis Christmas advert 2011 – The long wait

Same ad, with a different music track:

The New John Lewis 2011 Christmas TV Advert – The long wait [Alternate]


John Lewis Christmas advert 2010 – This feeling inside


John Lewis Christmas advert 2009 – Sweet child of mine


John Lewis Christmas advert 2008 – From me to you [Extended studio version]


John Lewis Christmas advert 2007 – Shadow

Max sets sail

Max sets sail (#9)

My latest eBay purchase just arrived on the front step. Max sets sail (“Where the wild things are”) in a delightful Hallmark Christmas ornament, just in time for Midwinter Christmas – and Book Week. Sadly, this wild thing – a favourite from my own childhood – was missing from the recent live action film. I really expected him to at least make a cameo appearance.

Christmas in the library

When I scrounged around at home, I found many more picture book-related toys to take into school to add to this year’s Christmas tree.

#214

You might spot the Grinch, Selby, Max, Arthur, Captain Underpants, Bear and Chook, the Frog Prince – and many others.

I am again indebted to the neighbours across the road, who did a moonlight flit not long after their Midwinter Christmas party one year, dumping their huge, second hand, artificial Christmas pine tree onto the footpath. Looks much better in our school library, although storing it between outings is tricky.